Los Angeles – Lady Gaga has filed a trademark infringement lawsuit against a Chicago-based marketing company for launching a product line called ‘Lady Gaga by Design.’
The five-time Grammy award-winning singer of hits such as “Poker Face” and “Edge of Glory” is demanding that Excite Worldwide abandon a pair of trademark applications with the United States Trademark and Patent Office. Excite Worldwide filed trademark applications for ‘Lady Gaga LG’ and ‘Lady Gaga’ in the classes for cosmetics and jewelry in May 2010, which are still pending with the USPTO.
The lawsuit, filed in Manhattan Supreme Court, alleges that Excite Worldwide is trying to “squat” on Lady Gaga’s intellectual property rights “by filing frivolous applications” that are thwarting the eccentric singer/songwriter’s own efforts to market her brand. Gaga, whose real name is Stefani Germanotta, owns a company called Ate My Heart, Inc., which has several pending trademark applications for the famous moniker that cover everything from candles, key chains, bags, towels, lanyards, tattoos, wigs, and ornaments.
Fans are likely to be confused by Excite Worldwide’s unauthorized use of the star’s name “when no such affiliation exists,” the lawsuit states. The complaint also went on to say, “Defendants are aware that their applications will never be granted in the absence of plaintiff’s consent, which defendants have been told never will be given.”
It’s fair to say that the New York-born megastar, whose eccentricity and over-the-top costumes have garnered her a reputation for being unique. Understandably, she does not want to be associated with a company’s products that will genericize her name, especially when she is not tied with them in any way.
A representative who answered the phone at Excite Worldwide declined to comment on the lawsuit, however it appears that its website has been removed. Although the USPTO has yet to deny trademark registration to Excite, the fact that its website is unavailable is a good sign for Lady Gaga.
Lady Gaga’s camp did not offer any comment on the matter.